The #1 Most Profitable: ViralColor Wall Lights Advertisement
One of my tasks as Content Director for Viral Lights is to create ads that have the potential for virality, true to the company's name. Utilizing techniques I had learned from TikTok as well as using a bit of intuition, I filmed and created the most profitable ad in the company's history.
Metrics:
ROAS: 3.48
Total Spend: $104,462.80
Platforms: Facebook/Instagram, Instagram Stories, Snapchat, TikTok
Period: November 2020 - December 2021
*Fun fact: This ad was so widespread that the model featured in the video noted to me how she was recognized in public
The #1 Highest Spend: SkyBright Projector Advertisement
Similar to my ViralColor Wall Lights ad, this one takes on a very TikTok-heavy approach, utilizing captions, room transformations, and music to fully showcase the potential of the SkyBright Projector. This ad, since its creation, has become the single highest-spending ad in the company's history.
Metrics:
ROAS: 1.84
Total Spend: $142,534.13
Platforms: Facebook/Instagram, Instagram Stories, Snapchat, TikTok
Period: July 2021 - Present
*Fun fact: The success of this ad paved the way for future ads to adopt a similar structure to achieve comparable success
TikTok Concept Mastermind
Below is a collection of ads created with the intention of appearing as organic TikTok content
Testimonial-driven ad focusing on storytelling & affordability
This ad was very successful specifically within the Middle & Bottom of Funnel
Piecing together two common overlaps - video games and led light tape
Following a trend that went viral on TikTok, my "adaptation" of it for my company
A creative way to utilize the product - more storytelling
An unexpected "mind-bending" ad, meant keep viewers engaged and puzzle them into watching again
"Big brand" creatives I made while working at Max Out Media:
Huawei Photo Printer - Taking on a more "big brand" approach. All filmed and directed by myself.
A very successful Facebook ad featuring a dog-tracking product. Also taking on a "big brand" approach - filmed and directed by myself
Overhead ad for hair comb similar to "How-To" style videos
